Growth & Enablement

Client Gubertech
Year 2024 • 2026 (Ongoing)
Role Brand & Web Experience Lead (Strategy, UX, SEO)

Tech advisory company offering CTO as a Service for startups and growing businesses—helping leaders make high-impact technology decisions with clarity and confidence.

Challenge: Gubertech had strong expertise and delivery, but its brand and digital presence didn’t match the strategic depth of the service. The goal was to reposition the company as a premium, CTO-level partner—clearer to understand, easier to buy, and ready to scale.

Brand pillars

Simplicity in Complexity

Turning sophisticated tech challenges into clear, accessible decisions.

Efficiency and Objectivity

Strategic thinking with precise execution — focused on business outcomes.

Uncomplicated Innovation

Modern, robust technology delivered without friction or unnecessary jargon.

+ A deep blue communicates trust, governance, and strategic authority.
+ A vibrant green signals growth, momentum, and innovation.

Typography

New Order was chosen for geometric clarity and strong presence—reinforcing precision, confidence, and strategic simplicity across touchpoints.

Outcome (so far...)

The new brand and website established a clearer value proposition, improved conversion readiness, and positioned Gubertech as a credible CTO-level partner. Beyond aesthetics, the system supports ongoing marketing, scalability, and long-term growth.

Final note

This work goes beyond visual design—it reflects a strategic partnership focused on clarity, positioning, and measurable business impact, aligning brand, product, and growth goals.

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