Avalanche São Paulo / Amsterdam

From Creative Direction to Interface Systems

Avalanche São Paulo · Amsterdam | 2009–2012 · UI Developer

What happens when trends, architecture, creativity, psychology, and design collide?

Part of Avalanche’s early digital evolution — converting creative direction into minimalist interface systems and front-end execution grounded in structure, psychology, and design logic.

Idea-driven advertising

Mid-2008, in a world that is increasingly connected, the first agency guided by ideas appears. Avalanche launches its office in Amsterdam, the hot shop’s “Meca”, a joint venture with São Paulo’s office to deliver to the clients an advertising and activation product even stronger, at the same time local and global, prompt and universal.

Working with master

Emerging more and more in a connected world, the agency decided to start a digital transformation process. My career was born in the digital world in the 2000’s. We worked together to transform these worlds. This work does not aim to bring the complete case of the agency. As I participated in a part of this process, I intend to give to you, a taste of that wonderful creative and minimalist atmosphere.

Must have learning

I admit, it was working with these guys that I was forced to think about the importance of concepts that are in symbiosis with my career: Principles of Gestalt and minimalist User Interface. To complete, a huge learning to use design logic in code, to calculate the behavior of my stage. It was fantastic!

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