Integration Platform

CCEE | 2018 – 2020 | Product Designer Lead

Transforming a fragmented ecosystem of legacy systems into a unified digital platform for Brazil’s energy market.

Led the experience architecture and design system strategy behind “Cockpit”, aligning product, UX, and software architecture across dozens of critical systems. The initiative established a scalable foundation for digital transformation, reduced operational friction, and positioned design as a structural layer of integration — not just interface polish.

Clarify

We combined qualitative interviews with behavioral evidence through Real User Monitoring (RUM), analyzing 24 months of interaction data across legacy and new systems. This made invisible inefficiencies visible — revealing where time was lost, where errors accumulated, and which journeys carried the highest operational risk.

Experience architecture

We built a shared map of the current ecosystem and designed a phased migration path — prioritizing the journeys that would unlock the highest operational impact and reduce risk.

Design System as the integration layer

We conducted a full UI inventory and established a design system to standardize components, patterns, and content rules across multiple front-end stacks.

Digital Experience Transformation

From 2019 to 2020, CCEE underwent a significant digital transformation that yielded excellent results. The foundation for this change was an initiative by the company’s software architecture team to create a new digital platform that is fully dedicated to enhancing the customer experience

Design System

A significant portion of the required integration occurs through the User Interface (UI). There are numerous legacy systems, varying architectures, and front-end frameworks with outdated UI.

To achieve the desired outcome, the design team conducted a thorough inventory of the interfaces, as part of the CCEE Design System implementation project. The process began in 2018 and is currently ongoing.

• A unified platform direction for “Cockpit”, aligned with the company’s architecture strategy

• A design system foundation created from a real inventory of legacy interfaces

• Clear prioritization of journeys and trade-offs for a phased transformation

• Organizational visibility and recognition: the initiative gained strong executive support and became the reference for new digital products

Innovation and recognition

Support from the board and the organization’s strategy is essential. The result is already being reflected in the new digital products.

What I learned

In high-stakes ecosystems, “integration” is rarely only technical — it’s a decision-making problem. Making intent explicit, measuring behavior, and designing shared standards turned a fragmented system landscape into a platform teams could evolve with confidence.