by: Market and Markets – Ride Sharing Market
A Design Challenge for a ride-sharing Market combining UX tools.
Wunder Mobility · 2021 · Product Designer
Traditional on-demand bus services for rural areas were implemented for years. Customers called the reservation center and buses arrived 1 hour later to pick them up.
No online or mobile booking was available. Moreover, there was a lot of manual effort required to dispatch the ride request to the driver and vehicle.
Problem Statement
Traditional on-demand bus services for rural areas were implemented for years. Customers called the reservation center and buses arrived 1 hour later to pick them up.
No online or mobile booking was available. Moreover, there was a lot of manual effort required to dispatch the ride request to the driver and vehicle.
Scenario
Imagine a flexible and decentralized shuttle service without any centrally controlled dispatching or management. The service is only operated by shuttle drivers themselves.
There is an app for customers to request rides and another app for drivers to accept these requests and find the fastest way towards the customer.
Challenge
What would the perfect driver application look like?
As a driver…
I want to know where my possible customers are, when and where they want to go.
What is key for a driver to conveniently transport passengers?
Find a smart solution which does not distract the driver
