I’m Julio Ferracini — a design leader with 20+ years shaping complex products into clear, strategic, and scalable systems.

I operate where experience architecture, decision-making, and craft meet — especially when products fail under pressure: high-stakes flows, broken trust, ambiguous trade-offs, and journeys that need to work end-to-end.

My approach is to make the invisible visible: mapping intent, exposing consequences, and designing the system behind the interface from interaction patterns and content to workflows, governance, and teams’ ways of working.

I typically step in when the challenge isn’t “make it look better,” but aligning people, constraints, and priorities into a direction teams can execute with outcomes you can measure and experiences people can trust.

Career Overview

I’ve led design across fintech, energy, and startups turning complex, high-stakes problems into clear experience architecture and product strategy teams can execute.

I partner with Product and Engineering to align on trade-offs, raise craft, and deliver end-to-end outcomes at scale — from zero-to-one to multi-team platforms.

Education

I’ve pursued academic research focused on customer behavior, as well as case studies in DesignOps and co-design, examining how agile and lean practices translate into business outcomes and strong design quality.