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Staff Product Designer – Nubank
Craft
AI-powered experiences
Based in ABC @ LATAM
Foto profile

Designer with 20+ years shaping complex products into clear, strategic, and scalable systems. I typically step in when the challenge isn’t “make it look better,” but aligning people, constraints, and priorities into a direction teams can execute with outcomes you can measure and experiences people can trust.

I operate where experience architecture, decision-making, and craft meet — especially when products fail under pressure:

High-stakes flows, broken trust, ambiguous trade-offs, and journeys that need to work end-to-end. My approach is to make the invisible visible: mapping intent, exposing consequences, and designing the system behind the interface from interaction patterns and content to workflows, governance, and teams’ ways of working.

Career Overview

I’ve led design across fintech, energy, and startups turning complex, high-stakes problems into clear experience architecture and product strategy teams can execute.

I partner with Product and Engineering to align on trade-offs, raise craft, and deliver end-to-end outcomes at scale — from zero-to-one to multi-team platforms.

Education

I’ve pursued academic research focused on customer behavior, as well as case studies in DesignOps and co-design, examining how agile and lean practices translate into business outcomes and strong design quality.

Advertising

Bachelor’s Degree
USCS

Branding

Specialization
HSM University

User Experience

Postgraduate
PUC-RS

Vibe Coding AI

Postgraduate (ongoing)
Impacta

Core Skills

Partnering with Product and Engineering to move from alignment to execution without losing quality.

Direction – Design Leadership & Product Strategy

Turning ambiguity into direction. I align teams around intent, trade-offs, and decisions that scale.

Orchestration – Systems thinking and High personalization

Building design systems as strategic infrastructure: governance, consistency, and adoption at scale.

Architecture – Experience & Decision Architecture

Designing end-to-end journeys, platforms, and systems – beyond screens – to make decisions durable over time.

Precision – Craft with Purpose and Intention

Strong interaction, IA, and visual systems, using craft to reduce friction and support critical decisions.

Beyond the design

Music is my passion

Traveling is my obsession

2026 © design by Julio Ferracini – SP, Brazil
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