The Gubertech project was a comprehensive brand and digital transformation initiative aimed at repositioning the company in the tech advisory market. Gubertech offers CTO as a Service—a high-level blend of technical and business consulting designed to support startups and growing businesses in strategic technology decisions.
The rebranding effort included a complete website redesign, with a strong focus on UX optimization, visual identity, SEO strategy, and traffic growth. Beyond aesthetics, the objective was to improve conversion and clearly communicate the value of Gubertech’s services to a more targeted audience.
Every redesign begins by understanding the client’s business context. In Gubertech’s case, the challenges involved aligning its visual language and messaging with its premium positioning, clarifying its service offer (especially around CTO as a Service and technology assessments), and enabling future marketing scalability.
Design is not a one-size-fits-all discipline. Strategy, research, and empathy guided each decision—ensuring the final product was not only beautiful, but aligned with business goals and growth ambitions.
We translate sophisticated technological challenges into clear, accessible solutions. By dismantling conceptual barriers, we deliver intuitive interfaces and workflows—so every stakeholder can understand, adopt, and leverage our technology effortlessly.
We cut through jargon to deploy strategic actions that drive real business outcomes. Every solution is “strategically planned” yet executed with “simple precision,” ensuring fast, measurable wins.
We bring the latest technology to your fingertips—without the complexity. Our commitment is to develop robust, yet straightforward innovations that any team member, regardless of technical background, can implement and scale.
Gubertech’s color palette was carefully designed to reflect trust, strategic intelligence, and technological transformation — core pillars of the brand’s purpose.
The deep blue #121740, the brand’s primary color, conveys solidity, professionalism, and governance — essential traits for a company offering CTO as a Service and guiding high-impact technology decisions. The vibrant lime green #ACAD2C represents innovation and growth, reinforcing Gubertech’s mission to unlock the full potential of its clients’ technology ecosystems in a smart and sustainable way.
The service brand colors add depth and distinction to each area of expertise:
#007EA9 (blue): applied technology and practical solutions
#7B2683 (purple): intelligence, strategic vision, and continuous innovation
#679940 (green): sustainability, efficiency, and process improvement
#B3660C (orange): energy, dynamism, and high-performance delivery
Together, these colors express Gubertech’s essence: transforming technology into real business value through excellence in governance, strategic alignment, and results-driven execution.
We selected New Order for Gubertech because its geometric, minimalist sans‑serif forms perfectly mirror our brand’s commitment to clarity, precision, and strategic simplicity.
My main considerations: Its open counters and generous spacing ensure exceptional legibility across screens—crucial for communicating key insights, data points, and calls to action without distraction.
New Order’s balanced, grid‑inspired shapes reinforce our promise to dismantle complexity into clear, intuitive solutions. Each character feels purposeful—just like our technology.
The typeface’s robust letterforms convey authority and reliability, underpinning Gubertech’s role as a strategic partner and CTO‑level advisor.
By marrying tradition (classic geometric sans‑serif roots) with innovation (modern details), New Order reflects our dual focus on proven governance standards and forward‑looking technology.
In sum, New Order isn’t just a font choice—it’s a visual embodiment of Gubertech’s ethos: strategically simple, confidently modern, and relentlessly clear.
