Julio Ferracini • Lead Product Designer - UX - UI - About me

Julio Ferracini

Product Designer UI / UX / Research
Hi friend,

We are in 2020. I’ve been working as a Designer for a couple more of a decade. And what do I have better than other designers?

Nothing better, only different.

Like anyone, each designer has a self-Aware universe. A way to connect the subjective world to the material world. I float between highly complex environments – financial, engineering, energy, dynamic scenarios in start-ups driven by ideas and passion to collaborate of the world changes. I believe in the designer as a problem-solver.

I am passionate about design and the future that technology can provide us. The way this future will come can be thought of by all of us.

Today, I am living in Brazil, but my main aim is to break the borders to embrace as many cultures as I can. Designing for everywhere and everyone.

I am happy for your visit. Call me to talk or drink coffee.


BTG Pactual Digital

→ 03/2020 → present

Product Designer (Chapter Lead)

Currently, helping the company build the consumer banking app. I’ve been leading and mentoring a UX Chapter though the agile workflow to deliver the User Experience and User Interface on Product Squads.

Hands-on work and helping designers to make good decisions in their routines.


UX / UI Consultant

08/2018 → 02/2020

Conducting UX and UI processes. Review of the prototyping process to support remote agile teams by focusing the product online, increasing potential sales in a virtual application currency.

Toronto, ON, Canada



→ 01/2019 → 03/2020

Product Designer Specialist – UX / UI

Engaged in a development plan for digital products in the Brazilian energy/financial sector. From conducting UX Research through Design Thinking workshops. Running the DesignOps process to Design Team working on cross-functional agile teams. The company’s goal is to improve customer satisfaction today by 85% and provide a secure energy trade environment.


→ 01/2012 → 12/2018

Senior UX / UI Designer

I successfully conducted the whole UX methodology to connect the business process with an emphasis on usability.


01/2009 → 12/2011

UX / UI Designer (Mid-level)

I began my journey as a UX when I was responsible for research, heuristic analysis and prototyping of robust engineering systems obtaining favorable results for the company.

São Paulo, SP, Brazil


UX / UI Developer 

2008 → 2009

Brazil/Netherlands, The Avalanche was a combined agency where I worked as a UI developer in a digital reformulation focused on innovation, creativity and customer experience.

Brazil / Netherlands


Digital Designer

2005 → 2007

Web Sites, HotSites, Banner ads, Infographics, Website elements, UX wireframes, Graphics for reports and white papers (PDFs).


Jovem Pan FM

Digital Designer

2005 → 2005


São Paulo, SP, Brazil


UI Developer

2003 → 2004


São Paulo, SP, Brazil

Imagem Brasil Comunicação

Graphic Web Designer

2002 → 2003


São Bernardo do Campo, Brazil



Design Thinking • Design Sprint • Lean UX • Expert Evaluation • Plan • User Interviews • Survey • Personas, Archetypes • Affinity Diagram • User Flows


UX & UI Design • Illustration  • Wireframes & Mockups • Motion • Style Guides & Pattern Library • Design Systems


Ideation • Usability Test • Data Analytics • A/B Testing • Experiment • Wire Flows

Main tools

Sketch • Adobe XD • Figma • Marvel • Invision • Interactive flow with HTML, CSS, JS • Interaction & animation using After Effects

Working (together)

Observe, Innovate, Experiment, Design, Create, Adapt, Empathize


Branding Specialisation

HSM University  2012

Bachelor’s Degree In Advertising 

USCS  2005 → 2008

Licenses and certificates

Stanford Center for Professional Development


Product Design


Web Design



Native Speaker


Advanced • Business


Basic communication


Expocom 2009

1st Best Advertising Film